Fundraising

For most nonprofits, raising funds is a never-ending challenge. Yet, the more time and thought put into
fundraising, the more horses a group can help and the more stable an organization becomes. A well-
rounded development plan will include an array of ways to raise money throughout the entire year and
not be reliant on one or two events or major donors.

How many of the following does your development plan include?
  • Special events/grassroots fundraising
  • Direct mail marketing
  • Monthly animal sponsorships
  • Memberships
  • Major gift appeals
  • Merchandise sales
  • Programming registrations (clinics, camps, therapeutic programs, riding lessons)
  • Foundation grants
  • Corporate sponsorships
  • Crowd-sourcing
  • Social media appeals
  • In-kind donations

There are many resources available to nonprofits at little-to-no cost to help them increase their
knowledge of funding options and tools.


Online:

Network for Good Learning Center offers free and low-cost webinars on a host of fundraising topics and free guides such as the Be Your Donor Super Guide
BlueAvocado.org is an e-newsletter for those leading nonprofit organizations
Techsoup.org offers free software and articles to nonprofits
www.aspcapro.org offers a host of articles and webinars on fundraising and board development for animal welfare organizations
Rescue Central at www.animalsheltering.org offers a Fundraising Success page with a wealth of resourceful tips, ideas and webinars

Kathi Kruse of Kruse Control Inc. and volunteer with Hanaeleh Horse Rescue assisted Hanaeleh with a successful Summer Facebook fundraiser in 2014 which exceeded their goals.  Kathi wrote a case study on the fundraiser and is sharing it as a roadmap for other rescues who would like to fundraise through Facebook.  Case Study: Summer Fundraiser for Hanaeleh Horse Rescue

Publications:

Fundraising for Animal Care Organizations part of the Animal Management Series put out by HSUS
In the Trenches series put out by Charity Channel Press
Anyone Can Fundraise by Andrea Kihlstedt
How to Create a Fundraising Plan from Network for Good
For literature on Boards and fundraising, visit Library of Publications at www.boardsource.org