The Homes for Horses Coalition Webinar Archive
Below are links to recordings of webinars presented by The Homes for Horses Coalition. In addition to these, you can find recorded webinars on a wide range of topics relevant to equine rescues on ASPCA Professional and Humane Society Academy.
Tax Reporting Compliance for Nonprofit Rescues
Nonprofit tax returns are public information and are used to evaluate organizations not just by donors, but by grant makers and other stakeholders as well. Failure to file or improper tax reporting can raise doubts about an organization and can result in penalties, income tax liability or even revocation of tax-exempt status. Fran McKenna, director of the Nonprofit, Government & Healthcare Group of Marks Paneth LLP discusses reporting requirements and the key pages in a Form 990.
Understanding Training and Handling for Horses in Transition
Training and handling practices based on equitation science help reduce stress and behavioral issues in horses and puts them in the right mental and physical frame for learning. Join us for a free webinar on Nov. 15 to hear Nina Ekholm Fry, Director of Equine Programs at the Institute of Human-Animal Connection, University of Denver, explain how horses learn, how to train ethically and effectively, and what to look for when hiring a trainer. Handout 1 Handout 2
Putting Your Best Financial Foot Forward
What are the administrative things that funders look at when considering a grant? We will give insights into making a good impression and instilling confidence in grant makers and other stakeholders through solid and transparent financial reporting. This webinar will benefit anyone who runs a 501(c)3 nonprofit organization.
Lobbying and Political Activity for Horse Rescues
It is key to understand the difference between lobbying (attempting to influence legislation) and political activity (an attempt to influence a political campaign or election). Some lobbying is permitted for 501(c)(3) public charities, as long as those activities are tracked and reported. Political activity, on the other hand, is absolutely prohibited for 501(c)(3)s. Learn the rules and what you can do to positively affect change for horses.
How to Run a Facebook Fundraiser for Your Small (or Large) Equine Rescue
Presented by professional marketing consultant and animal advocate, Kathi Kruse, this “How to” webinar on leveraging Facebook to run a successful fundraiser includes a detailed case study of a fundraiser Kathi managed for Hanaeleh, a Homes for Horses Coalition member in Trabuco Canyon, CA. November 11,2015.
Successful Outreach and Ideas for Community Engagement
What constitutes successful outreach for a horse protection organization and why is successful outreach important? It’s not enough these days to engage just the horse people in your community. You should be striving to reach a variety of population segments including those who know little or nothing about horses. Engaging the wider community opens the doors to hidden treasures in the form of donors, volunteers and other supporters. So what does it take to achieve successful outreach and engagement? We’ll show you specific examples of events and strategies that have worked for other equine rescue organizations and give you tips on what, and what not, to do. July 22, 2015.
Hay Banks and Cooperative Buying Programs: Keeping Horses Fed in Challenging Times
Sometimes, bad things happen to good horse owners. A community hay bank program can keep at-risk horses out of crowded rescues as well as out of auction stalls. Whether a stand-alone entity or part of a larger safety net program, a hay bank saves lives and keeps good horse/human relationships intact. Learn how to set up, promote, screen applicants, and help recipients create a sustainable plan for the future from experts at the Colorado Horsecare Foodbank and the Michigan Horse Welfare Coalition.
With hay prices at an all-time high in many parts of the country, equine rescues and sanctuaries are feeling the pinch like never before. Cooperative buying programs let you band together with other agencies to make your hay dollars go farther. The Homes for Horses Coalition advisory council member and Founder of Zuma’s Rescue Ranch, Jodi Messenich, will share her experiences forming a cooperative buying group in CO enabling participants to save money and stabilize supply.
Presenters: Jill Fritz, Michigan Senior State Director, The Humane Society of the United States; Juliana Lehman, Director, Colorado Horsecare Foodbank; and Jodi Messenich, Founder/Executive Director of Zuma’s Rescue Ranch
Making the Most of Your Stories: Media Outreach for Equine Rescues
Three Homes for Horses Coalition members with expertise in media outreach, branding and social media give tips on getting positive public and media attention for your organization. Presenters: Elaine Nash, Fleet of Angels and Nash New Media; Susan Knox, Red Bucket Equine Rescue, and Christine Hajek, Gentle Giants Draft Horse Rescue. May 9, 2014.
Recruiting and Keeping Equine Volunteers
Is your organization a revolving door for volunteers? Do you spend time orienting and training them, only to have them disappear shortly thereafter? Worse yet, do you have trouble finding and getting volunteers to your organization in the first place?
Equine rescue agencies face the same universal challenges that all animal welfare organizations face when it comes to recruiting and retaining volunteers. Equine organizations, however, experience unique volunteerism challenges and opportunities. Walk away from this session with strategies, checklists, and take-away tips for recruiting and keeping volunteers. This webinar will benefit any one in animal welfare who recruits and trains volunteers; it will be especially helpful to organizations who assist equine but the tips will be applicable to all types of organizations and volunteer programs. Presenter: Cindy Gendron, The Homes for Horses Coalition Coordinator. December 10, 2013.